The Gift You Know Can’t Fail
Individuals have holiday traditions. Families too. If you are from Oklahoma, ever lived there or even visited during the holidays, then you are aware of another tradition — the B.C. Clark anniversary sale:
[youtube]http://www.youtube.com/watch?v=5LJBB65r-9o[/youtube]
This is my 18th Christmas living in St Louis but I try to make sure I play this jingle every year around this time of year. This jingle has been a tradition for this company since 1956. They even have a special website, www.iheartthejingle.com, with old TV commercials and a MP3 for downloading.
In 2006 the family owned business celebrated the 50th anniversary of the jingle:
[youtube]http://www.youtube.com/watch?v=FEFd2lCHCcE[/youtube]
I like that this family has operated this business for well over a hundred years — starting it 15 years before Oklahoma became a state! I dislike the commercialism of this season but somehow this jingle is above that. Hearing it brings back my childhood memories of Christmas.
I like funny little traditions that people have for the holidays. My friend Lois and I have spent nearly every Thanksgiving together for over a decade. Our tradition? Drink Cosmopolitans while cooking.
Happy Holidays everyone! – Steve
Merry Christmas! Don’t spill wassil on the carpet!
It’s funny how commercials sometimes can represent a time and place rather than a product. There is (or was?) a commercial for some plumber or builder in Kansas City where the only thing I can remember is the number in the jingle — 321-2277, “anytime night or day” — and the house where my family lived at the time. Good times, good times…
Merry Christmas!