Free Water, Not Free Gas
For the last month or so KMOV Channel 4 has been running a free gas promotion to get viewers to watch their Awake show at 6:20am. Watch the show, figure out the clue where the gas will be given away, and then try to be one of the lucky ones that gets a full take of gas for freeI. Those of us without a car must not be in their target demographic. The giveaway has been promoted endlessly.
Every time I see a promo I think about the cost of car ownership and how disappointed KMOV must be since gas prices have dropped. If gas prices were still near $4/gallon the promotion would have greater value. Why not transit passes to those of us helping reduce air pollution by taking public transit? Then on June 28th local radio station came to the rescue of many in the intense heat.
Nobody got interviewed, no microphone stuck in their face to use to promote the good deed. They were just helping out. Thank you Hot 104.1.
— Steve Patterson
Take a look at that Suburban…there was plenty of promotion going on.
I own two hybrids, and still I’d rather win the gas.
That’s the great thing about the free market – if you don’t like what Channel 4 is doing, you always have the option of watching Channel 2 or 5 for your local news . . . vote with your remote! Reward behaviors that you like, punish behaviors that you don’t.
That’s the great thing about having my own soapbox, I can praise local media for actions I like and critique those I dislike.
Those of us with cars must not be 104.1’s demographic. I want my movie passes!!! Gimme, gimme, gimme!
I don’t listen to 104.1 nor do I listen to Channel 4. I lost out. Me sad.