Which came first, the chicken or the egg? People with too much time on their hands have laid out a detailed argument here. For this post I am more interested in a question similar in nature. Which came first, the home or the business?
The reason I pose the query is because a recent news story on my favorite radio station once again mentioned “job centers†with regards to the NorthSide development. From what I have heard and read, McKee and associates plan on concentrating on job centers to begin the massive project and work on residential in the future.  I do not understand why. If their goal is truly to redevelop north city, I do not believe job centers are where to begin. Residential is where they should start, because to answer my own question, I believe the home came first.
I base my view on what I have observed spending a lifetime in suburbia. A look back at the history of the region sees that the homes almost always come before businesses. North county grew in the post war years due to massive amounts of housing developments. The businesses moved in after. Just compare north Lindbergh between now and twenty years ago. The migration of the suburbanites to St Charles county preceded the explosion in retail. To understand what I am talking about, try driving down Highway K, which was a two lane road fifteen years ago. West County filled in with soccer moms and SUVs before Target and Best Buy decided they needed stores in a flood plain.
There is easy explanation for why businesses will always follow homes. In the words of Mr. Gekko, “Greed is good.â€Â Businesses are for all intent and purposes greedy entities. They are only open of the pursuit of money. Otherwise they are called non-profits. Stores want to be where the people are located so they can make as much money as possible. Which is they Home Depot has a store on Highway K and not Cass ave. Businesses do not need tax incentives to open in locations where there is significant money to be taken from consumers. Entrepreneurs know that if they don’t open a store in prime locations, their competitors will.
A perfect example of my theory in work in an urban environment is downtown. Union Station and St Louis Center are illustrations of business development of the past that failed to revitalize the area. They lead to no growth in the city. On the other hand, the Washington Loft district exemplifies how businesses move in once there is a critical residential mass. Downtown even has a grocery store for the first time in decades. (author’s note: I know of the now defunct City Grocers. Just rubbing some loft residents.)
This view of the world leads me to conclude that the starting point for the NorthSide needs to be massive residential development. I am well aware that homes currently exist in the area. Obviously these are not homes a majority of people want to live in. If they were, they would have premium pricing, not rock bottom. However, an immense fill-in of new family housing would be impossible for greedy businessmen to ignore. Job/retail centers would be easy to develop without much government assistance when Trader Joe’s wants a store in the area.  Set those areas aside for future development when it is needed.
I assume that the residential development would be an urban style and walkable, but those details are moot. What is important is the size. Repeat the example set forth by the suburban subdivisions and build hundreds of homes at once in an urban setting. View it as a giant planned community. Few people want to be the first on the street staring at overgrown lots with a promise of more to come. Seeing homes being built all around would ease some of those fears. This would only help the existing residents as they see their home values rise. (In my world it is done the right way, without taking peoples homes, but rather building around them.) An example of this done on a small scale with success can be seen in the West End just north of Delmar on Enright and accompanying streets. Now I don’t agree with some of the design choices that were made, but a group of new homes were built and sold for a premium price. This demonstrates that there is some demand for new housing in the city.
I am aware that the planned job centers are intended to have mixed residential sprinkled in the plans. However, from everything I have heard and read I get the feeling that the mixed use areas are not Paul’s prime concern at the outset. Lets just ignore that city schools are currently a hindrance to any residential growth and concentrate on whether McKee should spend time building job centers or homes.
– Kevin McGuire