New Target Store Includes Bike Racks, Access Blocked by Shopping Carts
Big box retailer Target just opened a new store in the suburban St. Louis municipality of Dardenne Prairie in a center called, oddly enough, ‘Dardenne Town Center.’Â Like most suburban centers this one has some good and bad elements.
View of Target approaching from sidewalk off Henke Road — Yes, a continuous sidewalk from a public street to a big box front door. Landscaping, seen in the left of the above image, helps soften an otherwise harsh facade. This type of greening can easily be included in strip/big box centers without blocking that all important visibility from major roads. Note the extra shopping carts in the image.
Above we see a lone cart in the way of one side of bike rack intended for two bikes (one each side, parallel with the carts). Someone arriving from the adjacent neighborhoods via bike could easily move this single car and secure their bike. But what if more carts were here?
You see, Target made the effort to include a total of four such bike racks for a total of eight bike parking spaces. Unfortunatetly, store staff uses these racks to help align their extra carts outside the store entrance. The availability of bike parking depends upon the location/use of extra shopping carts. This is a common, but avoidable, problem if only the planners, architects and engineeres on these projects gave more thought to shopping cart storage and bike parking. With lots of extra room along the front of the store, bike parking could have easily been located elsewhere and have avoided conflicts with the carts. Again, this is a brand new store — only open for a few months now.
The Dardenne Town Center was developed by Opus Northwest, the same developers at the Park East tower in St. Louis’ Central West End neighborhood. Thankfully, Dardenne Prairie is working with urban planners from the firm DPZ on a real town center. Designers from DPZ already have suggestions on how to improve this newly built retail “power center” which includes a JC Penny, Shop-N-Save and numerous smaller stores and a few restaurants.