Blogs Will Change Your Business
I typically don’t do short posts simply referencing a mainstream media source but I thought this was interesting enough. BusinessWeek magazine has a long feature story titled, “Blogs Will Change Your Business.”
Blogs could end up providing the perfect response to mass media’s core concern: the splintering of its audience. Advertisers desperate to reach us need to tap niches (because we get together only once a year to watch the Super Bowl). By piggybacking on blogs, they can start working that vast blogocafé, table by table. Smart ones will get feedback, links to individuals — and their friends. That’s every marketer’s dream.
To quote Edna Turnblad from Hairspray, “It’s the times, they are a changing.” Interested in advertising on my site or on the STL Syndicate? Let’s talk.
– Steve