Prohibition is Alive, But Not So Well, in the 20th Ward
I’ve known Ald. Craig Schmid (D-20th Ward) about as long as I’ve known any other alderman, a good 8-10 years. He is very hard working and genuinely concerned about his ward. The problem is he continues to act as though it is 1995 — the year he was first elected to the St. Louis Board of Aldermen. At that time every corner had a bar, and not the charming “Cheers” sort of place. No, these bars were the collection place for sorts of bad behavior.
To rid his ward of such places Schmid began a moral crusade to close down the ones that could be closed and to prevent the opening of new ones. This has generally served the ward well but in the last few years it has come under fire from those seeking to turn once fashionable shopping areas like Cherokee Street into a new hip area not unlike “The Loop” along Delmar both in the city (28th ward) and in University City. Much has been written about this controversy and the latest, before this, was Antonio French over at PubDef.
Schmid stubbornly sticks to his no bar ban, with an exception for an establishment with 50% of sales in food. I’m no restauranteur but I have read a few things. Namely, the failure rate among restaurants is high. The trick is figuring out the right mix to make the place succeed. The 50% of sales from food rule seems rather arbitrary in my mind. I can see a corner tavern that sells food & beer with say 52% coming from food sales being a bigger nuisance than a place that perhaps does only 48% of its sales via food. In legislation you must draw the line somewhere. But what is so magical about 50%? Is this based on some great research that shows a distinction at this point or was it just pulled out of thin air?
Steve Smith, owner of The Royale on Kingshighway, wants to open a new place on Cherokee. Given the debate it would seem he is admitting that less than 50% of his total sales would come from food. Looking at his menu I see a burger costs $8. Have a couple of beers with that and you are probably at 50/50. I’d probably order the $14 Ahi Tuna and water so that would offset a few drinkers. Still, others will come in and order an appetizer and have a few drinks over the course of a few hours. I’d be curious what percentage of his sales are from alcohol. Frankly, I don’t really care it is is only 10% or if it is 80% — he does a damn nice job! So do many of our other local restauranteurs. The Royale is exactly what we need on Cherokee along with a City Diner, a Mangia, and a few others.
Of course, the many Mexican restaurants and stores are wonderful and they should stay and thrive as well (I simply need to learn a bit of Spanish so that I can order something vegetarian). For Schmid I don’t think he is concerned about gentrification — making the area so trendy current residents are forced out. As long as he continues having this ban on bars, we may never have to worry about gentrification and rising real estate values.
Cherokee Street in the 4-6 blocks west of Jefferson probably has the highest potential of any of our underperforming old commercial districts. The scale is excellent and only a few buildings have been lost. The current ethnic diversity is great. What this street is lacking is vision. I don’t know that Schmid has any vision for this street or others. If he does have a vision, it most likely doesn’t include any bars — dirty old taverns or hip places such as The Royal. This is really a shame. Schmid’s prohibition on bars is really a prohibition on revitalizing the area.
My vision for the street is an eclectic mix of shops and patrons. While the Loop is very college crown and Euclid is very upper crust, I’d like to see Cherokee be the green crowd, the young and old hippies: the Haight-Ashbury of St. Louis. Well, not today’s generic chain store Haight-Ashbury but the bohemian version of not that long ago. I don’t really want to see a Gap store on Cherokee. I can see Cherokee having various artists selling their painting on the street and in small storefront galleries. I visualize people doing street performances on the corners. The trick is not to make it such a destination that you make it a tourist trap that attracts a Gap store. Future problems should be lack of parking. Solutions should be planned now — a rubber tire shuttle bus to eventually be replaced by a modern streetcar. Run along Cherokee and connect with South Grand on one end and take Jefferson & Gravois to connect with downtown (and MetroLink) on the other end.
As much as I like Schmid, I think his 12 years have been well served as a ‘get rid of the problems’ type of aldermen but now I we need an ‘I’ve got revitalization solutions’ type of alderman. If Schmid can transform himself then great. But, I don’t see that happening.