Some Small American Downtowns Avoided Urban Renewal Mistakes
A guest editorial by Richard Kenney, AIA
I had an unusual opportunity for extensive travel this year. I teamed up with a roofing consultant to inspect a large portfolio of properties in 22 states. My portion of that work was 125 sites in Alaska, Minnesota, Wisconsin, Michigan, Iowa, the Dakotas, Missouri, Kansas, Washington and Oregon. Almost all the sites are lumber/hardware stores located in small towns. So my summer was all about planes, trains and automobiles. I used all three, but by far most of my travel time was spent on the highway. I was surprised to learn that I drove over 10,000 road miles! It was exhausting, but it was a remarkable opportunity to see some unbelievably beautiful countryside and some really charming small towns that I would normally never see. UrbanReviewSTL’s Steve Patterson joined me for the Missouri, Kansas and Iowa sites when the project first started.
In some ways this trip renewed my faith in the small American downtown. Recently I had been back to Shawnee, Oklahoma, where I went to high school, and I was very saddened by the condition of its downtown. When my family lived there we owned a business on Main Street, and downtown was still a great place to be (this was the mid-1980’s, not that long ago). Sears and JC Penney were still there, as well as dozens of thriving local businesses. I still remember the “Midnight Madness Sidewalk Sales†and the summer parades. But the tragic shift was well underway as I left for college in 1986. A mall was constructed on the city outskirts, and the retail epicenter shifted dramatically. It’s my understanding that “Shawnee Mall†was proud to be the first in the United States to have Wal-Mart as an actual anchor store, which seems like a sad thing indeed. Shawnee then fell the way of many American small towns, as Downtown is now a sad collection of pawn shops, payday loan offices and thrift/junque stores. It’s clear that the city has made the usual attempts to revitalize the area, including the addition of sidewalk ‘bulbs’ at intersections, planters, and benches. These new commodities stand unused near the many vacant buildings and blank storefronts with windows covered in paper. Incidentally, Wal-Mart made its usual move a few years after opening, and abandoned the mall location to build a larger super-center down the street from it.
In 1989 I lived and studied in Cologne, Germany, an old and large city that was literally 95% destroyed in World War II. Allied bombs focused on larger cities like Cologne, which lost most of their architectural legacy in the process. It’s amazing to think that
only 5% of the city fabric remained intact by war’s end. In many ways, American cities suffered the same fate, only ours was self-inflicted. In the name of post-war progress, most large American cities began to decimate their architectural legacy (which evidently is still in full swing in St. Louis). Priceless historic buildings and irreplaceable urban fabric were dismantled in the name of new highways, urban open space, “super-blocksâ€, convention centers, stadiums, and ‘fill in the blank here’. It really didn’t matter what the reason was, it was all considered to be disposable urban blight and a barrier to progress. My Mother lived in downtown Oklahoma City in the early 1950’s before the substantial demolition began, and it’s hard for me to imagine that it was ever as vibrant and interesting as she describes. Accordingly, it would be hard for a kid in today’s Shawnee to imagine that Shawnee’s downtown was as ever the way that I remember it was a mere 20 years ago.
If you want to see the real Germany, you see it in small towns which were typically spared the mass destruction of big cities. The same is true for the United States. The small American Downtown is our last great cultural and architectural vestige which was spared from the urban renewal war. Surviving a deadly viral infection like Wal-Mart is another issue and one that is on-going.
So now back to the summer road trips. I was concerned that I would be driving through many Shawnees: small downtowns that are bombed-out and boarded up. I was pleasantly surprised that in many northern states the small American downtown has survived beautifully. There is undoubtedly a demographic and population threshold at which Wal-Mart stays away and the local businesses thrive. But what’s truly great are the small downtowns that have managed to survive despite the existence of a Wal-Mart or a new shopping mall. There’s typically a contributing factor: perhaps they’re college towns, military towns, or towns that are close enough to a metro center to be a “boutique weekend destination†for nearby urbanites. Here are just a few of the pleasant surprises I encountered in three of my destination states.
Minnesota: Stillwater has a thriving downtown on the waterfront of Lake St. Croix.
Minnesota: Stillwater’s local businesses in wonderful original storefronts.
Wisconsin: Madison’s thriving State Street.
Wisconsin: well-utilized outdoor dining on the sidewalks of State Street.
Wisconsin: downtown Platteville (a small college town).
Wisconsin: charming and inviting original storefronts in downtown Platteville.
Wisconsin: unique retail housewares in Fort Atkinson, as can only be properly displayed in a 100+ year old basement with painted stone walls in an old downtown building.
Wisconsin: charming buildings and well-restored storefronts in downtown Sheboygan, on the shore of Lake Michigan.
Michigan: downtown Manistee, an unexpectedly thriving area which was a random stop on the way south.
Michigan: beautifully restored original storefronts in Manistee.
Michigan: fun & quirky coffee shop storefront in Petoskey. This Petoskey coffee shop was well populated when I stopped for my Americano before hitting the road again.
Michigan: this wonderful old theater marquee in Marquette is a small work of art.
Michigan: delightful art deco storefront in Marquette.
Michigan: busy downtown coffee shop with a view of the gorgeous old City Hall across the street.
Michigan: Marquette’s City Hall
These are all small towns (with the exception of Madison, Wisconsin, which is a medium-sized city that has managed to keep its sanity nonetheless). They were fortunate enough to be in a shadow when urban renewal was blazing brightly and scorching everything in its path. These towns did not destroy themselves and their history in the name of progress. None of these towns did anything dramatic to “re-invent†themselves to compete with a mall. They didn’t bulldoze large blocks of urban fabric to create open space or parking garages. They didn’t do anything extreme or bizarre to redesign their old downtown for the 21st century (such as downtown Salina, Kansas, a story for another day). What they did was embrace what they already had, and to manage this valuable resource to keep it intact and allow it to prosper naturally. They left it alone, and the beauty and integrity of what had been built 100+ years prior returned again to provide us the texture and beauty that can’t be genuinely replicated in a new shopping environment. If you have a visitor from out of town, you don’t take them to the new Wal-Mart or to the Shop-O-Rama Factory Outlets, do you? If they ask to see your town, you take them downtown because that’s where the soul of the city resides.
There is, however, a size threshold. I had great expectations for towns like Sioux Falls, South Dakota, and Eau Claire, Wisconsin. Unfortunately they were just large enough to have big-city ideas of re-inventing downtown, to no avail. But this is a story for another day too.
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Richard Kenney is an Architect in Seattle Washington and the principal of Cool Green Cabin, LLC.
Maybe you stopped there or not, but Northfield, MN (pop around 15k with the two small liberal arts colleges) is in an interesting position, similar I believe to that of Shawnee. Right before I began college in the Town, a Target opened up on the far western edge of Northfield along Highway 3. Years of debate over whether to allow the Target to open so far from the historic downtown raged on and whether the target would hurt what at that time was a vibrant downtown (this is around 2000). In my four years in Northfield, with the Target open followed shortly after by a new Cub Foods (grocery store) adjacent to it, strip retail development and residential development slowly filled the “gap” between the core of Northfield and the new suburban style development near the Target. Not all, but a few smaller shops, such as Radio Shack, moved to new strip retail centers from their old location on Division Street. Just as I was leaving, the main community bank with its main office on the town square, opened a new “main office” along highway 3, though the office on the town square was to remain open as a branch. It will be interesting to see how Northfield transforms in the coming years; whether or not the sizable college population in close proximity to the downtown combined with the walkable neighborhoods nearby help to stave off a total collapse of the downtown, or whether the charm that made Northfield such an amazing place is lost.
“Pave paradise and put up a parking lot” has been the motto of most major cities for too long. I have cycled extensively through Wisconsin and Michigan including some of the towns you mentioned. They are nice and their citizens have not been seduced by empty promises as easily as our local leadership in the StL region have been… good for them!
Just to throw this out there….
Any towns in Missouri that meet these standards? Hermann, perhaps? Any others? I actally haven’t traveled all that extensively out-state and don’t really know.
sorta related
steve should enjoy this
cut n paste
Jim Kunstler Oct 8
“Because I wrote a couple of books about the design of cities (and the shortcomings of suburbia), a lot of blather comes my way about what towns around the nation are planning for the future — and, off course, I hear plenty on the subject in my own town, Saratoga Springs, New York, which is a classic “main street” type town. I also happen to travel a lot and actually see what’s going on far from home. Almost everything I see and hear is inconsistent with what I think reality has in store for us.”
A couple of thoughts . . . all of the examples are either college towns or tourist towns, both of which attract both pedestrians and “unique” shops (and the shoppers to fill them). The other is that the current trend in “lifestyle” centers seems to be trying to recapture this style and ambiance, with varying degrees of success.
I agree, the size of a town is very much a threshold or a predictor of whether the “old” downtown “survives” with any semblence of streetlife. The other predictor has got to be the local lifestyle. Most farming and blue collar communities (as opposed to college and tourist ones) are fighting a daily battle for survival, both as individuals and as communities as a whole. Once a “box” of any sort (anything from a grocery store to a Wal·Mart) succeeds on the outskirts, most downtowns are soon sucking wind. If you’re small enough and isolated enough (or cute enough), there’s a chance for the old ways to hang on, including traditional downtown businesses. But once you’re big enough to rate “modern” retail, complete with the big parking lot, it’s not much different than suburbia around here – people vote with their butts and their check books and choose low prices, greater selection and alleged convenience over the alternatives . . .
No doubt these small towns are being courted by developers too. Of course they are 220 stories for every 100 towns and their successes are due to a variety of reasons. One great town in western Michigan that consistently wins honors and awards is Holland. Over 30 years ago the elected officials had been convinced that a mall on the outskirts of town was needed as Main Street was losing businesses and pedestrians, buildings were not being properly maintained and many were empty. The citizens quickly set up a Downtown Authority to fight city hall which favored the mall approach. In the end the citizens prevailed and the future of Holland was back in their hands…they succeeded far beyond their expectations. (To read more go to the Nat’l. Trust for Historic Preservation: http://www.mainstreet.org/content.aspx?page=7132§ion=3&kbentry=1700). It’s too bad that the same positive/can-do attitude isn’t evident here although Steve is doing his best to show where we are versus our potential. Thanks for the stories and pictures Richard!
In St. Louis we have areas that resemble all of the photos in the above post. They’re just not located downtown.
St. Louis has always been a commerce-oriented city. And it always should be. I think there’s a danger that we’re starting to think about downtown as a giant urban playground, rather than as a central business district.
The types of areas represented in the photos are the dessert, not the main course.
Steve – good point – chicken or egg? Does tourism drive preservation or does preservation generate tourism? The bottom line remains, however, the bottom line – any successful community (or downtown) needs a strong, local economy, be it agriculture, manufacturing or tourism. Around here, the Delmar Loop most closely matches these examples and is both tourist and college driven. Successful business areas are able to reinvest on a micro level without the “help” urban renewal funds might provide. Business areas that are struggling/failing are marked by lack of maintenance, tired storefronts and an increasing number of vacancies and a precipitous decline in “quality” businesses (sound familiar?). Money talks, and it takes a quality environment to attract quality businesses . . .
My family used to live in Highland Park, Illinois. A northern suburb along Lake Michigan about 30 miles from the Loop, Highland Park has the best downtown I’ve ever seen anywhere – lots of restaurants and stores, and even a small town movie theater. And, in my many visits, I never saw a single vacant storefront. They have no college or other institution to prop up the area, and the big box stores and malls within 15 minutes’ drive have not bothered their downtown at all.
What did Highland Park do right that almost everyone else has done wrong? Well, one thing is, their downtown does not try to compete with Target or Mid Rivers Mall. It is a social and commercial environment of a completely different nature. Highland Park is a completely walkable community, and in fact, there really isn’t very much parking in their downtown. And, of course, they have average household income of more than $100,000 so there’s plenty of money to go around.
Looks like the U. City Loop has got some national attention.
http://www.planning.org/greatplaces/
Yes Highland Park, where a few of my friends live, is vary attractive and like numerous other small town neighborhoods around Chicago (Hinsdale, Glencoe, Oak Park, Evanston, etc.) have vibrant and successful downtown areas. The people there care greatly about their surroundings and it shows. Locally the populace has chosen the highway over caring for their city/inner suburbs and it is evident as sprawl has been the preferred solution for many decades.
Adding to Jim’s observation, all of these towns are college towns or river/lakefront towns in the rolling hills of northern midwest. They are scenic, and they clearly had an asset to build from that many small towns in other areas of the country just do not have.
Interestingly, all of the cities highlighted have a Wal-Mart, Target or both in a suburban style shopping center on the edge of town. I have been to several small towns in Missouri, Indiana, and Illinois, that have their downtown still intact, but still have high vacancies and a moribund atmosphere in the town center.
I think the key is having an intact downtown and capitalizing on some other community asset, be it a college or the scenic surroundings. Clearly, if any of the highlighted towns had made big urban renewal mistakes, they would not be as attractive as they are today. But, I think it would be a big stretch to think every small midwestern city could be this attractive and lively if they had just maintained their historic urban fabric.
FYI, the towns in these photos are just a tiny sampling of what I saw. On these road trips I literally went through hundreds of small towns, and my sites were typically in or near their downtowns so I made a point to see what was there. There were many small downtowns I saw that aren’t quite as photogenic, and were perhaps a bit sleepy, but were well populated with businesses and had few vacancies if any. Given the sparse surrounding populations in these northern farming areas, I’m certain that many of these towns are without a Wal-Mart or Target, and their downtowns are serving the original, vital function of providing shoes, horse feed and hardware to the townfolk. Also, much to my surprise (and please note that this is vital since I live in Seattle), I was very often able find espresso in these downtowns. I was not expecting that.
Downtown Belleville has many of the positive features you describe, including an excellent (and quirky) movie theater, a good mix of pubs and restaurants, and unique local businesses. And MetroLink! The streetscape facelift is almost complete, and the results are an improvement, though nothing spectacular. Come visit!
To be entirely fair… most of the business on Madison’s State Street comes from the enormous student population of the adjacent campus of the University of Wisconsin. You don’t have to travel far away from Capital Square to find Madison sprawling and highwaying itself into suburban oblivion — but within a compact central area, the town is a biker’s and walker’s paradise.
I believe that Columbia, MO’s downtown qualifies as fairly vibrant. However, it is also a college town.