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Ordering Food at a Walk-Up Window…in Ladue?

November 4, 2011 Featured, Planning & Design, Retail 5 Comments

Recently I was in Frontenac and decided to stop for lunch on my way back downtown. I was already on Clayton Road so I decided to visit Red L Pizza owned by my friend John Rice.  Rice previously operated Colorado’s on Laclede & Restaurant Space on The Hill. Red L Pizza is located in the wealthy suburb of Ladue.

ABOVE: Red L Pizza in Ladue (click for website)

The above isn’t the entrance to the dinning room — this is it. You order at a window.

ABOVE: Customers ordering food at Red L's window

Rice explained:

“We have no food, nor do we prepare any food in our ordering booth. The window is merely an vehicle for controlling our food delivery to the automobiles or the patio. 95 % of our orders come via the telephone.”

I sat on the patio to wait for my food and sure enough a guy came around the corner from the kitchen to deliver my order to me.

ABOVE: Seating is limited to a few outdoor tables, most call in for pick up to take home

My visit was on a picture perfect day so as soon as I was done there were other customers ready for my table. Now that the weather has changed I suspect you won’t have any trouble finding a seat.

I’d like to see this model used more often. It’s not a full restaurant but it’s more than a food truck. It livens up this corner of this strip shopping center in Ladue (map).

– Steve Patterson

 

Currently there are "5 comments" on this Article:

  1. Anonymous says:

    Not that much different from Ted Drewe’s . . .

     
  2. JZ71 says:

    Not that much different from Ted Drewe’s . . .

     
  3. Guest says:

    Great concept but that entrance is awful. I realize this is your friend Steve. Given an unbiased review and tell your friend to rework the entry.

     
  4. Guest says:

    Great concept but that entrance is awful. I realize this is your friend Steve. Given an unbiased review and tell your friend to rework the entry.

     
  5. Lassen says:

    hello the red L pizza..i see the place your doing cool with this work..well i would like to visit your red L pizza ..cuz i also have the big L it’s from my name ..but i think what can i do with this have not yet a project of my big L maybe i’m gona open another L pizza but not in your city..it’s in my country todgha tinghir city..in morocco. if you like we share the big L . let’s get to know each other and open our new bussinese ..so i hope you write me back ..here is my email address at   las_id@yahoo.com  

     

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