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Readers Grocery Shop at Schnuck’s & Trader Joe’s

November 23, 2011 Featured 14 Comments

Local grocery chain Schnuck’s received the largest number of votes in the poll last week.

ABOVE: Giant shopping cart from the opening of the Schnuck's at Loughborough Commons in August 2006

Q: What are the three (3) primary places where you shop for groceries?

  1. Schnuck’s 116 [24.89%]
  2. Trader Joe’s 47 [10.09%]
  3. Big Box (Target, Walmart, etc) 42 [9.01%]
  4. Shop-N-Save 37 [7.94%]
  5. Farmers’ market (Soulard, Tower Grove, etc) 33 [7.08%]
  6. Dierberg’s 32 [6.87%]
  7. Local/small grocer (Local Harvest Grocery , Vincent’s, etc) 24 [5.15%] (DiGregario’s added from an “other” answer)
  8. Aldi 26 [5.58%]
  9. Culinaria 23 [4.94%]
  10. Whole Foods 20 [4.29%]
  11. Straub’s 14 [3%]
  12. International grocer (Jay’s, etc) 12 [2.58%]
  13. Drug Store (CVS, Walgreens) 8 [1.72%]
  14. Other: 8 [1.72%] (see list below)
  15. Food Co-op (Old North Co-op, etc) 7 [1.5%]
  16. Costco 5 [1.07%]
  17. N/A – I eat out 4 [0.86%]
  18. Save-A-Lot 3 [0.64%]
  19. Other (not listed) 3 [0.64%]
  20. Convenience store (7-11, QT, etc) 2 [0.43%]
  21. Mail order (Amazon, etc) 1 [0.21%]
  22. Food Pantry 0 [0%]

As you can see Trader Joe’s came in second with big box stores like Target & Walmart a close third. Readership is primarily in the city of St. Louis but a fair amount is in St. Louis County, the rest of the region & Missouri.

I soon realized after the poll started I hadn’t included a “warehouse club” choice. Costco was entered by readers five times so I grouped these and put them above. The one Sam’s answer was left below:

  1. Dollar General
  2. Country Mart
  3. Sappington Farmer’s market
  4. FairShares CSA
  5. Giant
  6. Sappington Farmer’s Market
  7. Bigger Box – Sam’s Club

These results tell me a few things about the readership and the grocery market. Readers are mostly middle class .

 

Currently there are "14 comments" on this Article:

  1. Fozzie says:

    Trader Joe’s?  These poll responses demonstrate an embarrassing ignorant understanding of business and market forces.  “Foodland can’t make it (due to woeful pedestrian access,) but Trader’s Joe’s is a better idea!”

     
  2. Fozzie says:

    Trader Joe’s?  These poll responses demonstrate an embarrassing ignorant understanding of business and market forces.  “Foodland can’t make it (due to woeful pedestrian access,) but Trader’s Joe’s is a better idea!”

     
    • Fozzie says:

      I’m the one who is ignorant.  I thought the poll was linked to the Foodland posts.  My reading comprehension is embarrassing.  Carry on.

       
    • Tpekren says:

      Don’t believe Trader Joe’s and what was Foodland are in the same league in terms of their business models and abilities/capabilities as a business, Trader’s Joe from my account and experience (an avid shoper of the one in Brentwood before my move to California, now an avid shopper in Lafayette & Walnut Creek stores) excels at attracting its own clientele and drawing from a larger area then your typical grocery store.  The Foodland site with its direct access to and from I-44 as well as being on Jefferson Ave seems like an ideal location to attract people from South City as well as Lafayette Square/Downtown if you can put something different then your typicall supermarket.  Can’t speak for Foodland but it seems to me that Trader Joe’s has found a niche that works, prices that are competitive for basic items (and wine and its no name beers), doesn’t depend on a large footprint and definitely not dependent on pedesterian access. 

      On the other front, I think Lafayette has matured and is definitely an anchor for the area.  Throw in the fact that SLU is not that far away and I think Green Street properties sees an opportunity that didn’t exist ten years ago, maybe not even five years ago. 

      Now put a Schnucks there, or even their niche store or a Walmart Marketplace and would agree wholeheartedly with you, whats the difference?  Put in a Whole Foods and would laugh at the suggestion that the demographics can support grocery store that also goes by the name Whole Wallet.

       
  3. Fozzie says:

    I’m the one who is ignorant.  I thought the poll was linked to the Foodland posts.  My reading comprehension is embarrassing.  Carry on.

     
  4. Karacholland says:

    Would Trader Joe’s make it in the Foodland location?

     
  5. Karacholland says:

    Would Trader Joe’s make it in the Foodland location?

     
    • Tpekren says:

      I argue yes in my reply to Fozzie.  Can I think of another place in the city that might be better – Anywhere near Barnes Jewish/Wash U Medical that has car access from Forest Parkway would be my answer.  But most of the Trader Joes I have seen are located in strip malls/stores and sometimes following a failed store in that same location.  Think of the Trader Joes in Creve Creour.  Why?  I assume cheaper rents/leases play into it and visibility from main arterial road is part of their business model.  The lease might be a lot more favorable at the old foodland site if Green Street properties get the desired tax incentives, while betting that they are able to get cars to pull off I-44.

       
      • JZ71 says:

        The challenge with many suburban style shopping centers is that they’re anchored by supermarkets that probably have no desire to see a Trader Joe’s move in – TJ’s two locations here are both notable for not having supermarket anchors.  That’s why someplace like Hampton Village, which would probably be a great location, probably will never happen.  And it’s not just TJ’s, you’re not likely to see Dollar Tree or a Dollar General, either.

         
  6. Tpekren says:

    Don’t believe Trader Joe’s and what was Foodland are in the same league in terms of their business models and abilities/capabilities as a business, Trader’s Joe from my account and experience (an avid shoper of the one in Brentwood before my move to California, now an avid shopper in Lafayette & Walnut Creek stores) excels at attracting its own clientele and drawing from a larger area then your typical grocery store.  The Foodland site with its direct access to and from I-44 as well as being on Jefferson Ave seems like an ideal location to attract people from South City as well as Lafayette Square/Downtown if you can put something different then your typicall supermarket.  Can’t speak for Foodland but it seems to me that Trader Joe’s has found a niche that works, prices that are competitive for basic items (and wine and its no name beers), doesn’t depend on a large footprint and definitely not dependent on pedesterian access. 

    On the other front, I think Lafayette has matured and is definitely an anchor for the area.  Throw in the fact that SLU is not that far away and I think Green Street properties sees an opportunity that didn’t exist ten years ago, maybe not even five years ago. 

    Now put a Schnucks there, or even their niche store or a Walmart Marketplace and would agree wholeheartedly with you, whats the difference?  Put in a Whole Foods and would laugh at the suggestion that the demographics can support grocery store that also goes by the name Whole Wallet.

     
  7. Tpekren says:

    I argue yes in my reply to Fozzie.  Can I think of another place in the city that might be better – Anywhere near Barnes Jewish/Wash U Medical that has car access from Forest Parkway would be my answer.  But most of the Trader Joes I have seen are located in strip malls/stores and sometimes following a failed store in that same location.  Think of the Trader Joes in Creve Creour.  Why?  I assume cheaper rents/leases play into it and visibility from main arterial road is part of their business model.  The lease might be a lot more favorable at the old foodland site if Green Street properties get the desired tax incentives, while betting that they are able to get cars to pull off I-44.

     
  8. Anonymous says:

    The challenge with many suburban style shopping centers is that they’re anchored by supermarkets that probably have no desire to see a Trader Joe’s move in - TJ’s two locations here are both notable for not having supermarket anchors.  That’s why someplace like Hampton Village, which would probably be a great location, probably will never happen.  And it’s not just TJ’s, you’re not likely to see Dollar Tree or a Dollar General, either.

     
  9. Trader Joe’s is the grocery anchor at their four locations in St. Louis County. The Chesterfield location once had a Wild Oats.

     

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