City’s Press Release Contains Misleading Statement on Population
On Wednesday the Mayor’s office issued a press release announcing a press conference. I attended on Thursday AM and wrote a post about facts & figures. Here is the press release:
Mayor’s Office    Wed, Apr 18, 2007
St. Louis City Population Grows for Fourth Consecutive Year Official Census Bureau Estimate at 353,837
Mayor Francis G. Slay will join Rollin Stanley, City Planner & Urban Designer on Thursday, April 19, 2007, at 10:30 a.m. to announce the results of the latest U.S. Census Bureau estimate of population.After five decades of non-stop decline, the population in the City has increased by nearly 18,000 in the last four years.
The announcement will be in the Mayor’s office, Room 200.
WHO:Â Â Â Mayor Francis G. Slay Rollin Stanley, City Planner & Urban Designer
WHAT:Â Â Â City Population Grows for Fourth Consecutive Year
WHERE:Â Â Â St. Louis City Hall Room 200
WHEN:Â Â Â Thursday, April 19, 2007 10:30 a.m.
# # #
But one sentence above gives a totally false impression of the true picture:
After five decades of non-stop decline, the population in the City has increased by nearly 18,000 in the last four years.
Wrong! The population has not increased by 18,000. The misleading information above is from the city’s official press release but the mayor’s campaign site, mayorslay.com, got it right:
The U.S. Census Bureau, which annually estimates cities’ populations, has agreed that our population for July, 2006, was 353,837, an increase from the previous July. This marks the fourth straight year our population has gone up.
It has not been a dramatic jump, about 6,000 people since the last Census, but it has been a steady one.
Yes, the actual rise in population since the 2000 Census has been 5,648, less than a third of what the press release from the mayor’s office is reporting.
In the Mayor’s announcement on Thursday he actually repeated the 18,000 figure. Mayor Slay said:
“Compared to the 2002 estimate the city’s population has grown by almost 18,000 people.”
Again, this is misleading at best. So where’d they get this “almost 18,000” figure? Well, they are comparing the Census’ original 2002 estimate (336,253) and saying compared to the newly accepted figure the difference is almost 18,000 higher (17,584).  This is playing with numbers and twisting the truth around.
For this to be true, we must accept that between the 2000 Census figure of 348,189 and 2002 that we lost 11,936 and then gained back 11,783 in a single year (2002 to 2003) to reach the revised census figure for 2003 of 348,039. I think we can all reason that we did not gain nearly 12,000 residents in the 12 months between July 1, 2002 and July 1, 2003.
So the Mayor’s staff is comparing original low estimates with higher revised estimates to create the illusion of “almost 18,000” in new residents. Luckily, I didn’t find that any of the news agencies went with this misleading figure. I expect better of our city’s higest leader and his staff.