It seems everyone knows “Antique Row” is on Cherokee street between Lemp and Jefferson. This is good and bad. Mostly bad.
The business owners along Cherokee Street have done a great job marketing themselves as the place to buy antiques. Suburbanites that seem to know little about the city know how to find their way to Cherokee when they want to go antiquing. You will find the street packed with antique shoppers on Saturdays. The rest of the week is another story.
“The district, and indeed as many of its internal parts as possible, must serve more than one primary function; preferably more than two. These must insure the presence of people who go outdoors on different schedules and are in the place for different purposes, but who are able to use many facilities in common.”
The above quote is from Jane Jacobs’ classic book, The Death and Life of Great American Cities, as she describes one of four indispensable conditions “to generate exuberant diversity in a city’s streets and districts.” Cherokee relies on a single primary use – antique shoppers. With the exception of Saturdays I find the street to be dead.
The last time I was in one of the shops was nearly a year ago when a friend visited from Seattle. I have two houses full of stuff so the last thing I need to do is go antiquing. The street offers me little else. It doesn’t serve the daily needs of adjacent residents.
By contrast the blocks of Cherokee West of Jefferson are increasingly vibrant. Throughout the day and night you’ll see activity. On Thanksgiving Day I was able to purchase a wonderful pumpkin empanada at a Mexican bakery. Many customers on the street are pedestrians from adjacent blocks. Most businesses appeal to the lower incomes of residents with check cashing places, furniture rental and thrift stores. Despite these issues, the street feels genuine and I often will drive or bike down the street when I am in the area.
Back East of Jefferson we are seeing more and more vacant shops where antique dealers used to be. With the “success” of the street came higher building prices and increased rent which made it more difficult for antique dealers to survive. Other businesses such as bookstores and cafes face similar challenges as they rely heavily on the antique shoppers for their business.
Cherokee Street needs to lose the “Antique Row” designation in order to survive. The street needs a coffee house with wi-fi to attract people morning, noon and night the way Hartford Coffee does in the Tower Grove area. The street needs the diversity of uses found on the Loop. A small market. A place to buy CDs. A newstand. The simple grab a slice of pizza type place as well as a cloth napkins restaurant.
I don’t want to run off the antique dealers. I simply want to give people more reasons to visit the street. One new reason will be the opening of the Shangri-La Diner at 2201 Cherokee on Sunday April 10th. At this point I think it will only be for brunch but hopefully Patrice will extend hours during the week. [Note, for the past month or so Shangri-La has been operating out of the old Triple Expresso location at Lemp & Arsenal. Click here for more info on the brunch.]
At Cherokee and Lemp is O’Malley’s Irish Pub which seems to be doing a good job of creating some fun night life with food, drink and live music. The menu looks interesting but offers little for me as a vegetarian. Oh well, maybe I’ll stop in for a beer some night.
Ideally we will see the Eastern blocks of Cherokee diversify and offer more to the city resident not looking for antiques as well as reasons for the tourist/suburbanite to linger longer while antique shopping. I’d also like to see East and West begin to mix. Hopefully the blocks West of Jefferson can become less poverty-centric while continuing to serve the needs of the population.
Architecturally both sides of Jefferson are great. The scale is intimate and welcoming. East of Jefferson the buildings are much older with great wood and cast iron storefronts. West of Jefferson you get wonderful terra cotta detailing on larger buildings. The Casaloma Ballroom already provides a music/entertainment venue for the area.
Cherokee Street, East and West of Jefferson, has immense potential. Diversity is the key to sustaining the streets and ultimately the adjacent residential blocks. Clinging to an antique row designation at this point will do more harm than good.
– Steve