Alternative Site Plan for Loughborough Commons
Today I was test driving some fun features with Google Maps (custom maps, drawing tools). Using the old image of the area which is now Loughborough Commons I drew one concept I had for streets and land use in the area. As you will see, my idea is quite different than what is being constructed. 
The first thing to notice is that I have retained nearly every home that was located at the corner of the site along Grand & Loughborough. I’ve then cut public streets through the site to create numerous other smaller parcels. The main artery would be extending Loughborough Drive through the site to create a 5-block long commercial district (shown in blue). Buildings facing this street would be “mixed use” with retail/resturant on the ground floor and office or residential above (shown in purple). Residential housing of various forms would face Grand, shown in red. The two big orange boxes would be a Schnuck’s & Lowe’s with the gray box in the middle representing surface parking. Side streets from the adjacent neighborhood would be brought through the site — connecting the commercial district to the existing housing stock.
Mixed-Use (purple):
Lining both sides of a new Loughborough Drive, as well as facing Loughborough, these mixed use buildings would be a minimum of 2 stories high but up to 5 stories. The street-level would be designed for retail/restaurant tenants such as St. Louis Bread Co, Great Clips, Qdoba, Starbucks, and Office Max. Upper floors could contain office space or residential units. Retail parking would be on-street diagonal parking along Loughborough Drive. Shoppers would be encouraged to park once and check out multiple stores via foot.
The main street of Loughborough Drive would be just that — a main street. Think a cross between an old shopping district (Delmar in The Loop), a pedestrian friendly “lifestyle center” (the Boulevard on Brentwood) and a New Urbanist town center (New Town at St. Charles). This was one of the few sites large enough in the city to have developed such a mixed-use model connecting to an existing and stable neighborhood.
Big Box (orange):
This concepts accepts the necessity of big box retailing for the masses. It also accepts most big box shoppers will arive by car, so surface parking is provided between the two stores. The big box stores would not face the main shopping street (Loughborough Drive) but would instead face each other. Both would have excellent visibility from I-55. Blow & Roswell would be used to access the surface parking for the big box stores.
Two options existed for the Schnuck’s here. One is for Schnuck’s to have built on the south location I show above while the existing store remained open. Once the new store was open the old one could have been razed for the new Lowe’s. An alternative would have been to add on to the existing Schnuck’s and basically create a new entrance facing Blow St. The bulk of the existing structure could have been reused, reducing the amount of debris heading to a land fill.
Those shopping on the main street would have easy access to the big box stores, and vice versa, without having to move their cars.
Residential (red):
Housing would be located on this section of Grand, facing existing single-family detached homes. This housing would have a rear alley (shown in yellow) with rear loaded garages. Ideally the residential mix would have varied from condo buildings with shared underground parking to townhouses with individual garages. Garages at the alley might also have had granny flats for small & affordable housing. Low to moderate income and senior housing could easily be mixed in with market rate housing both in the residential section facing Grand as well as above the retail in the mixed-use areas.
For the most part I have “bent” the side streets like Robert & French as they cross Loughborough Drive. This allows the new mixed-use buildings to become more in the line of sight as well as to block views of the highway. However, making these streets perpendicular to Loughborough Drive helps create square corners which are cheaper in new construction than odd angles.
This is only one version of an alternative street grid for the site. Perhap when it has failed in 20 years we can take another stab at the site and get it right.
Last weeks ‘Political Eye’ editorial in the St. Louis American took aim at 15th ward Alderman Jennifer Florida. Florida, you may recall, is the alderman that I squared off against last year over her push for a relocated McDonald’s on South Grand. Thankfully, her relocation of the fast-food chain failed. Here is an excerpt from the editorial, she was rumored to want the job as Lewis Reed’s Chief of Staff:
