
ABOVE: View looking east on Grand Ave toward the old white water tower
When last week’spoll (Name the future commercial district along Grand at the Old White Water Tower) started I thought the number of responses was going to be quite low, but it ended about typical (104). Â But unlike most weeks, the results ended up being tied at four levels.
#1 (tie)
- Grand Water Tower District 20 [19.23%]
- Doesn’t matter, will never become a commercial district again 20 [19.23%]
- College Hill 20 [19.23%]
I knew there would be many that would take the negative answer, just glad to see it didn’t get more votes than any other. I voted for College Hill, the name of the neighborhood, Â but then I started thinking the commercial district and adjacent neighborhood should have their own identities.

ABOVE: The remaining intact buildings from the original commercial district.
#2 (tie)
- Bissell Point 8 [7.69%]
- The Column 8 [7.69%]
- The Corinthian 8 [7.69%]
- Other: 8 [7.69%]
I like Bissell Point as that was the name of the water plant that required both water towers in College Hill.
#3 (tie)
- 20 Grand 5 [4.81%]
- Grand College Hill 5 [4.81%]
#4 (tie)
- Old White 1 [0.96%]
- unsure/no opinion 1 [0.96%]
The eight other answers were:
- who cares?
- the pits
- The towers
- Do master plan first, then you will know what the name is.
- Grand Column
- tower point
- Ask local residents for their preferred name.
- The Intersection of Crack and Guns
For several of the above, may I direct you to STLtoday.com.

ABOVE: "Prayer Time Now" sign at community garden at Strodtman Pl & Bissell
I would have asked local residents but I don’t want their religion forced upon me just to talk, as I found out when I tried to set up a casual meeting. Hopefully I can find residents outside the official group that I can meet with in a place other than a church and without a prayer at the start and end of the meeting. More residents and businesses are needed, a closed religious group will not accomplish that goal.
The marketing of the neighborhood and district clearly needs significant help, the type of help not gained through prayer. You know things like consistent marketing of the name, website, Twitter & Facebook, etc. Neighborhood organizations should be inclusive and secular.
As I said above I think the neighborhood and commercial district need their own branding and campaigns. For the commercial district I’m partial to Bissell Point at College Hill. We would just call it Bissell Point for short, but the “at College Hill” would help market the neighborhood as well.
I suggest the following for the commercial district:
- Set up a design charrette to plan where new buildings should be constructed, along with their massing & form. Adopt a form-based code based on the outcome.
- Set up marketing for the neighborhood  & commercial district; a blog, Twitter account & a Facebook page for each.
- Concentrate businesses on the circle and to the west, residential to the east of the circle.
- Consider a Community Improvement District (CID) to help fund public improvements in the district.
- Plan for restaurants around the circle with outdoor seating facing the water tower.
- Work with Metro to promote arrival by MetroBus to minimize the need for large parking lots.
Many more things must be done, of course, but this is a start.

ABOVE: Looking east from Strodtman Pl
The potential is there, but will it be realized?
- Steve Patterson