Nearly two-thirds of readers last week indicated they never or rarely rent a car (original post).
How Often Do You Rent A Car?
- Never 18 [23.38%]
- Rarely 32 [41.56%]
- Occasionally 22 [28.57%]
- Constantly 5 [6.49%]
St. Louis-based Enterprise is the largest in the rental car business:
Enterprise Rent-A-Car was established in St. Louis, Missouri in 1957 by Jack C. Taylor. Originally known as “Executive Leasing Company”, in 1962 Taylor renamed the company “Enterprise” after the aircraft carrier USS Enterprise, which he served on during World War II. The current company was formed in 2009 following Enterprise’s 2007 acquisition of Vanguard Automotive Group, the parent company of National Car Rental and Alamo Rent a Car. (Wikipedia)
But this month a new company started offering rental car service in Dallas’ DFW airport that may shake up the industry:
Booking a reservation is as easy as picking a location (for now, just DFW), and selecting a date and time for pickup and return. Users can specify their flight details, but it’s not necessary. This information can also be added on Silvercar’s website, including profile information or reservation info. But since using the service requires the app for unlocking the vehicle, potential customers shouldn’t try to book anything unless they have an iPhone or Android phone and can download the app.
Yes, the process is based around a smartphone app. Most likely anyone that can afford $110/day to rent an Audi A4 is carrying a smartphone. Many car sharing services also use the customer’s smartphone to unlock the car so extending it to airport rentals is a logical next step.
– Steve Patterson