Having worked in real estate I learned not to spend the sales commission until after the deal was closed. Blogging is similar.
On Sunday nextSTL.com got many St. Louis IKEA fans excited:
Several WhoLou sources are alleging that highly-coveted Swedish-based furniture chain Ikea intends to develop their first St. Louis store close to the campus of St. Louis University. The 300,000 sq. ft. store will allegedly be built near the Laclede Gas and Salvation Army Adult Rehabilitation Center complexes on Forest Park Ave. between Sarah Street and Vandeventer Ave.
While IKEA does have some inner-city locations, most are in suburban sprawl. IKEA contributes to sprawl.
The next day the Post-Dispatch had a story saying the rumor was untrue:
Responding to the nextstl.com post, [Ikea spokesman] Roth said Monday: “We still have not committed to a time frame, let alone a specific site.” The chain has not listed St. Louis among the cities where it plans to open a store. “Nothing has changed,” Roth said. “We continue to evaluate opportunities in the market,” he said. (stltoday.com)
I have no doubt that local commercial real estate brokers are talking to every big retail chain to try to lure them to various sites. These retailers might even show some initial interest in one site or another. But until something is signed I feel it’s too premature to report.
– Steve Patterson