Downtown Business Not So Good for Good Works
|
The giant ribbon-cutting scissors are barely back in their box and Good Works is pulling the rug on their second location, located on Washington at 9th (Banker’s Lofts). I attended the ribbon cutting on December 13th and I must say it was an exciting time, the ribbon cutting for Flamingo Bowl was later that same day.
Above: Deputy Mayor Barb Geisman, Ald Phyllis Young, the store manager and Jim Cloar from the Downtown Partnership cut the ribbon on December 13th, 2007.
In the Post-Dispatch on the 24th of this month the news of their closing:
In the latest blow to downtown St. Louis, Good Works Inc. will close its home-furnishings store next month due to a lack of new customers.Many of the shoppers who visited the store at 901 Washington Avenue were the same ones who frequented the Good Works store at 6323 Delmar Boulevard in University City, said Chris Dougher, one of the owners. Co-owners Dougher and Rita Navarro plan to expand the store in the Delmar Loop.
“We just aren’t generating new business,” Dougher said of the store on Washington Avenue. “It’s a huge disappointment, but we can’t foresee it changing in the near future.”
The 8,000-square-foot store, which opened in November, was one of the larger retailers to locate downtown in recent years.
The store on Delmar, which sells contemporary furniture and accessories, has been successful since opening at that location about 11 years ago.
The owners decided to open a second store on Washington Avenue because they wanted to be part of the downtown renaissance and thought it would become the next Loop.
However, a soft economy has slowed downtown loft purchases, store openings and retail spending.
On opening day I wrote:
“I wish Good Works the best of luck and hope they do get all the support they need from the city — and some on-street parking out front.”
Just imagine the loop as four traffic lanes and no on-street parking, it would totally kill the vibe that it has. That is what exists in front of the Good Works store on Washington — it is a poor pedestrian & retail environment. To do well they needed lots of customers and the area to the immediate East is a dead zone — so dead the taxi cabs get to use the sidewalk as a taxi stand. The loft crowd just doesn’t walk by this location on the way to get groceries, dinner or drinks. Too few people do walk by. OK, back to parking.
As I’ve written before I think so much of St. Louis is auto centric with too many drive-thrus and surface parking lots measured by the acre. Even downtown it is hard to take pictures without getting a damn parking garage in the image. So how can I be arguing for on-street parking? On-street parking does a number of very beneficial things for an area. First it reduces four traffic lanes down to two — much friendlier. This also helps to slow down the traffic on the street. People parking and getting in/out of their cars & feeding the meter creates activity on the street. And finally having parking in front of the store decreases the perception that downtown has a parking shortage. When someone arrives they may have to park in the next block or two but the fact that someone got to park out front helps give the impression that parking is fairly easy. This is not to say that a few on-street spaces out front would have provided a steady stream of customers but it would have changed the feel of the area for the better. Certainly more Loop-like.
Of course they recognize they were basically stealing customers from their Loop location. Not much you can say about that except it takes a lot of marketing to increase a customer base. The Loop didn’t happen overnight and neither will retail downtown. For many places the rents far exceed the number of customers.
This is why we need to take immediate steps to make downtown more pedestrian/retail friendly. On-street parking needs to be added where it doesn’t exist, add street vendors selling hot dogs, toasted ravioli, t-shirts, whatever. Street performers would also be a nice touch. The sidewalks need life to have a good stream of retail customers. If we are not quick to act I can see much of downtown being just a restaurant zone with very little retail.