Metro Fails At Retailing

Retailing isn’t easy, successful brick & mortar retailers hire consultants, question focus groups,  and study market trends, to get customers through the door. Store design is an important part of the equation.  Many firms specialize in retail design.

I covered this topic last August after a seeing the transit agency store in Dallas (see Transit Visibility: Metro vs DART). Metro’s MetroRide store on Washington Avenue is pathetic.

Each time I visit the MetroRide store to buy transit passes I realize it is the result of a quasi-government agency that has zero competition. Where is the hungry merchant trying to drum up sales to cover the rent payment? It’s like the exclusive restaurant

Sure, those of us who seek it out don’t need a big neon sign or even a simple “open” sign in the window, but it might help get the attention of others walking by. Tourists might inquire about the downtown trolley and what else they can see without a car.

I’d like to see Metro make it obvious to anyone walking, or driving, past the MetroRide store to know it is a place to buy transit passes and pick up  schedules.  As a fan of gift shops, I’d also like to see St. Louis transit-related merchandise: t-shirts, postcards, magnets, calendars, etc. I still have a puzzle of the Philly transit map I bought on vacation in 2001, but I have almost nothing for St. Louis. I’d love a toy MetroBus.

Step up your retail game Metro!

— Steve Patterson

Formerly Vacant House Now Occupied

Architecture in St. Louis has grabbed my attention since that first day I drove in on I-44 from Oklahoma, that was in August 1990.  In March 2004 I attended a Rehabber’s Club meeting with a good friend, architect Dustin Bopp, in the Benton Park West neighborhood. Afterwards I walked across the intersection to admire a boarded up house on a large corner lot. It was built in 1887.

Beautiful, I thought. I could see past the boarded up first floor windows and the moss growing on the brick in the corner, imaging it when new and how it might be again someday. Life moved on and I forgot all about this house.

Then a few months ago I stumbled across the above photo on my computer and I wondered what became of this home. Was it torn down? Still vacant & boarded? Occupied?

I found out online that work began less than a month after I saw the house and in 2006 it sold to the current occupants. Last week I finally got by to see it again. Magnificent!

— Steve Patterson

Poll Results On Downtown Macy’s

Just over half (50.77%) the readers who voted in the poll last week felt the closing of the downtown Macy’s will have a negative/very negative affect on downtown. Here are the results:

Q: How will Macy’s closing their downtown location affect downtown St. Louis in the long-term?

1. Negatively 47 [36.15%]
2. Neutral 43 [33.08%]
3. Very negatively 19 [14.62%]
4. Positively 11 [8.46%]
5. Unsure/No Answer 6 [4.62%]
6. Very positively 4 [3.08%]

Here’s my take (not spin): I specifically included “in the long-term” in the question because I think the short-term effect will be negative, but will be neutral in the long-term. How long is long-term? I’d say 8-10 years, in this case.

Cities/neighborhoods are resilient places, provided they don’t pass a tipping point. For many of us that live downtown, Macy’s just wasn’t that important. I personally bought more from Macys.com than in the Macy’s store. When Macy’s closed both restaurants in the consolidation to 3 floors a couple of years ago I no longer had a reason to visit.    Previously I’d attend a monthly lunch in the St. Louis Room, then browse the kitchenware section afterwards, often making a purchase.

On the positive side I see the void as opening up the market so another retailer might consider a new store. The new urban CityTarget format comes to mind:

The Chicago store is housed in a 113-year old historical landmark constructed by architect Louis Sullivan in the heart of the city at the corner of State and Madison Streets. Nearby retailers include H&M, Forever 21, Office Depot, Nordstrom Rack, Sears and T.J. Maxx.

CityTarget stores are more expensive to operate and build, as they are housed in pre-existing spaces, Schindele said. In Chicago, for example, Target had to rip out old floors and strip dozens of coats of paint off of columns to give the store the CityTarget look.

CityTarget shelves are bright white rather than almond-colored. Mannequins, tested in one Target store, and brushed silver racks are used to display clothing. In a first for the Target chain, music plays in the Chicago and Seattle locations. (Huffington Post)

CityTarget stores are also located in Seattle, Los Angeles (2), San Francisco. Additional CityTarget locations are planned for Boston & Portland OR,  with additional stores in LA and SF.

Last month, in a different conference call, Target chief financial officer John Mulligan said the company was “very excited” about the CityTarget concept.

Target plans to open three more this year, Mulligan said. “And then, we’ve said all along, we’ll pause,” Mulligan said. “We’re pretty thoughtful about things like this. So we’re going to pause in 2014 and evaluate where we are at.” (Minneapolis-St. Paul Business Journal)

So even if Target can be interested it’ll be a while before it would happen. Other retailers might see an opportunity in the meantime.

— Steve Patterson

McKinley Heights Code Made New Family Dollar Better Than Their Boilerplate, Still Has Room For Improvement

In case you haven’t noticed, Family Dollar stores are popping up all over St. Louis. From November 2012:

Family Dollar Stores Inc. will expand its store base by 500 this fiscal year as it looks to capture a bigger share of the dollar-store market. (Charlotte Business Journal)

A good number of those 500 new stores seem to be in St. Louis, I’ve spotted new locations next to Jefferson Commons, Grand @ Magnolia and now Jefferson near Gravois.

So what does their typical new construction look like? Not much architecturally, with little to no connection to the sidewalk.

When building these two stores in 2006 & 2007 they used a pretty auto-centric approach and the cheapest materials. Now let’s take a look at the south Jefferson location where they built their newest location, starting with the Burger King that occupied the site for years.

The Burger King was a typical suburban design in what was previously an urban location. Years of chipping away at the urban fabric devalued the urban experience, but money was made. That is, until it got old, then the money stopped flowing. Uses for former fast food restaurants are limited, often to check cashing places or other businesses that could care less about the city where they are located.  Okay, back to the site on Jefferson.

b

The McKinley Heights Historic District Design Standards is to thank for the fact this store isn’t awful like the prior examples. The follow section, in particular:

ARTICLE 5: COMMERCIAL DEVELOPMENT CORRIDORS DESIGN STANDARDS

501 NEW CONSTRUCTION AND EXISTING NON?HISTORIC COMMERCIAL BUILDINGS

All new construction within the designated Commercial Development Corridor (the Corridor) must be reviewed and approved by the Preservation Board taking into account the following considerations:

501.1 Height

New buildings must be constructed within 15 percent of the average height of existing buildings on the block. Any additions must be compatible with both the existing building and the surrounding structures.

501.2 Scale

The scale of all proposed new construction in the Corridor must respect the existing scale of any surrounding historic structures by seeking to minimize the difference in height, mass, fenestration and location. Any additions must be compatible with both the existing building and the surrounding structures.

501.3 Location

New or moved commercial structures shall be positioned on the lot to not only enhance the character of the commercial location but also to be compatible with the surrounding streetscape. Any additions must be compatible with both the existing building and the surrounding structures.

501.4 Exterior Materials

All new building materials shall be compatible in type and texture with the dominant materials of adjacent buildings. While artificial masonry such as “Permastone” is not permitted, introduction of new materials for new construction will be considered. A submission of all building material samples shall be required prior to approval. Any additions must be compatible with both the existing building and the surrounding structures.

501.5 Details

Details on new structures should be compatible with the surrounding built environment. Any additions must be compatible with both the existing building and the surrounding structures.

I have numerous problems with the code:

1. The code is 41 pages of text! Not a single diagram to illustrate what is desired, or what is discouraged. Lawyers might like to read written code, but those trying to design to codes are often visual learners.  The general public can benefit greatly from diagrams, increasing understanding.
2. If someone wanted to build a 5-story urban/mixed-use building on this site, it wouldn’t be allowed because it would be greater than 15% above the few 1-2 story buildings on the block. Never mind that we have 2 story buildings next to 5+ story buildings in many historic neighborhoods. Increased density, if allowed, not required, would be good for area businesses.
3. The code is too general: compatible, respect, and enhance are all subjective terms.
4. Form-based codes, for example, deal with issues such as width of the building facing the primary street, more building should’ve faced Jefferson.

I’m very glad this code is in place, but I’d like to see it and others improved.

— Steve Patterson

Potential Development Sites Along Proposed Streetcar Line, Part 5: Jefferson to Compton

This is the fifth post in a series looking at potential development sites along the proposed initial route of the St. Louis Streetcar.  The first four parts were:

1. Olive 15th-16th
2. Olive 16th-18th
3. 14th & Olive To North Florissant & St. Louis Ave.
4. Olive 18th to Jefferson

This post will cover the 0.6 mile stretch of Olive from Jefferson to Compton (map). Let’s start with the North side of Olive at Jefferson:

Some existing buildings aren’t as tall as would be nice but their age/height will be a nice contrast to the new construction we should see go up over the twenty years. In short, lots of opportunities for new construction on vacant land.

OK, let’s cross Olive at Compton and return east to Jefferson. It would be impossible to look at this section of the proposed route without discussing the urban renewal clearance of Mill Creek Valley:

By World War II, Mill Creek’s tenements and faded town houses were home to nearly 20,000 people, many of them poor blacks who had migrated north from the cotton fields. More than half the dwellings lacked running water, and 80 percent didn’t have interior bathrooms.

Tucker proposed knocking over nearly everything and starting over. In 1955, city voters overwhelmingly approved a $10 million bond issue for demolition, on the promise that the federal government would reimburse most of it. The local NAACP endorsed the idea. Work began on Feb. 16, 1959, at 3518 Laclede Avenue, where a headache ball smashed a house that dated to the 1870s.

The bulldozers swiftly transformed the city’s “No. 1 Eyesore” into an area derided as “Hiroshima Flats.” Among the few buildings spared was the old Vashon High School, now part of Harris-Stowe State University. When work began in 1961 on University Heights Village apartments, only 20 original families still called Mill Creek home. (stltoday.com – A look back • Clearing of Mill Creek Valley changed the face of the city)

The area from Union Station to Grand was cleared. This area got new construction like the A.G. Edwards HQ, now Wells Fargo Advisors, LaClede Town (razed), Heritage House senior apartments, and the “flying saucer” gas station on Grand at Forest Park, now a Starbucks. n

I’m excited about the possibly having a modern streetcar line a block away from my loft, but the redevelopment potential in midtown is phenomenal. I’ve been losing sleep for the past week as I picture what this could look like at full build out.  The vision must come before the bricks and mortar.

— Steve Patterson