City of Ballwin’s Sales Tax Receipts in Decline Prior to Smoke-Free Law
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We’ve all heard it before. St. Louis suburb, the City of Ballwin, passes a smoking ban and restaurant sales decline after the effective date. You know what? It is true. Sales & tax receipts have declined since the law took effect on January 2, 2006. There, I said it. That is the part, and the only part, the pro-smokers what you to know. They use this to scare other cities into believing that they too will have a reversal of fortunes if they pass a smoke-free law. What politician will vote for something they’ve been told will reduce their city’s budget?
“There are three kinds of lies: lies, damned lies, and statistics.“
Numbers can be manipulated to show just about anything. So when someone says that sales declined after a certain point you have to ask what were they doing prior to that point? Were they ascending prior to that point? Are their other factors responsible for a decline?
The fact is the City of Ballwin’s receipts had been in decline for several years prior to their smoke-free law. A friend of mine, a graduate of Saint Louis University’s Masters in Urban Planning & Real Estate Development program working in real estate and economic development consulting, pulled sales tax data from the Missouri Department of Revenue (source) and created the following charts for me to use:
In reading the above note the blue line represents all sales in Ballwin measured based on the values on the left side. The red line represents restaurant sales as measured by the values on the right hand side. The are plotted together to see how they fall relative to each other. The vertical line shows the point when the smoke-free law took effect. As you can see all sales and restaurant sales had been in decline for years before the smoking ban.
The above shows restaurant sales as a percentage of all sales.
Sales per establishment appear relatively unchanged. Of course some may have seen a big decrease while others saw a big increase. But the sky over the City of Ballwin did not fall as is claimed by many.
The number of establishments has varied before and after the law took effect. Do we see a trend of lots of business closures? No.
All four charts can be viewed in greater detail here.
A month ago, comments on Clayton’s discussion of going smoke-free on STLToday.com the City of Ballwin was used as an example of why the smoke-free laws should not be enacted — the sky will fall.
Bill Hannegan  May 5, 2009 2:04AM CST
Harry Belli, owner of Harry’s West in Ballwin, recently wrote to Mayor Goldstein and the Clayton Board of Aldermen detailing the economic hardship the Ballwin smoking ban caused his business:Dear Mayor Goldstein, I am writing you on behalf of Bill Hannegan with Keep St. Louis Free. He asked me to give you my opinion on the discussions regarding the smoking ban. A little history about myself. My name is Harry J. Belli. I presently own Harry’s Restaurant and Bar in downtown St. Louis. I also own the Sidebar on Washington Avenue and owned Maggie O’Briens Pub for 30 yrs. I owned and operated Harry’s West in Ballwin on Kehrsmill and Clayton Roads. We were open at the Ballwin location for 10 years. The Ballwin location had always had the policy of no smoking in the dining area, but allowed smoking in the bar/lounge and patio areas. Our customers were always given the option of separate smoking and non-smoking areas. The alderman in the City of Ballwin approached us about the smoking ban and we told them of our concerns. I can tell you, I believe we were right. The original plan was no smoking inside and within 25 feet of our building. This plan included no smoking in the patio area. We did get them to change that part of the plan and at least allow smoking in the patio area. The aldermen said that by banning smoking we would get the non-smokers to come in. Unfortunately, this was not the case. We saw no increase of either diners nor bar patrons seeking out a non-smoking environment. Subsequent to the smoking ban, Harry’s West lost between 10% and 15% of our revenue within the first 30 days. That was $2000-$2500 per week or approximately $130,000 per year. What kind of financial slope would the City of Clayton be in if it were to lose 10% to 15% of it’s tax base? I can assure you that it is not a good position to be placed in. We could not overcome that loss and eventually closed the Restaurant. We employed 40 people that lost their jobs and the City of Ballwin lost tax revenues. However, I am sure that the surrounding municipalities enjoyed their windfall. We were definitely not the only dining establishment to close their doors and to my knowledge, no restaurants and bars are eager to open in Ballwin. The problem with banning smoking by municipality is that the establishments are anywhere from a couple of miles or sometimes yards away from establishments that allow smoking, giving the non-smoking establishments an unfair disadvantage. It just makes no sense, unless the ban is imposed state-wide. I believe that if the restaurants and bars give their customers the option to dine in a smoke-free environment and their smoking customers the option to eat and drink in the bar/lounge/patio areas, that you accomplish the best for both and don’t lose your hard earned dollars, not to mention jobs and tax revenue for the City. I also believe that a municipality ban will discourage new businesses from wanting to open up shop in an area that will put them at a distinct disadvantage….. Sincerely, Harry J. Belli
A response was enlightening:
Enlighten Me  May 5, 2009 10:03AM CST
Mr. Hannegan -With all due respect to business owners and Harry Belli, Mr. Belli does not know what’s happened in Ballwin after their Clean Air Ordinance went into full effect on January 2, 2006. Your constant repeat of Belli’s letter to Clayton is getting old…real old. Here are the real facts:As quoted in a St. Louis Post-Dispatch Suburban Journal news article on June 28, 2007, “Tom Aiken (Ballwin’s City Planner) said life after the ban has remained status quo. After reviewing business license fees, which are based on gross receipts, two years prior to and one year following the ban, there was no dramatic difference in any business’ numbers, Aiken said. Aiken said that while some residents attributed the closing of several businesses to the ban, those restaurants’ sales histories showed a decline in business several years prior to the legislation. He said restaurant sales throughout the city had both decreased and increased with the ban, but the difference in percentage points was so little that it was impossible to conclude whether either was a result of the no-smoking ordinance”. Staff has recently reviewed numbers to date and this trend…or lack thereof…continues. Harry’s West lost significant lunch crowd when Citicorp moved to Wentzville and dinner crowd when Chesterfield Valley exploded with development of retail and restaurants. Let’s continue.French Quarter Bar: When Ballwin was considering their ordinance, the owner of the bar said he would be shut down by it in three months. Today, three years later, it is still a thriving business with live music offered often. Ashley Daniels, general manager of the French Quarter Bar and Grill in Ballwin, said her business is booming. We are absolutely more successful now than we were before the smoking ban,” Daniels said.More: Red Lobster, Lone Star and O’Charleys – These chain restaurants have relocated to Chesterfield Valley and operate there as a 100% smoke free restaurant voluntarily. There has been much discussion by the cities located in the Manchester Road corridor of the negative effect the booming Chesterfield Valley development is having on all retail and restaurants. Harry Belli has stated on several occasions that the Chesterfield Valley was negatively impacting Harry’s West. Chili’s, Krieger’s Pub and All Stars: Often cited as establishments that closed because of Ballwin’s law but Chili’s was located in Manchester, Krieger’s in Ellisville and All Stars in Chesterfield. The Ballwin postal area extends from Des Peres on the east to Wildwood on the west…far beyond Ballwin’s city limits. When one uses “Ballwin” as a location, it doesn’t necessarily mean within the city limits.Existing, New and Expanding Business in Ballwin – Mi Lupita, a Mexican restaurant in Ballwin, saw a 10% increase in sales after the ordinance went into effect said the restaurant’s assistant manager Raul Haro. They increased their space as well. Sky Music Lounge, a live music bar in Ballwin located in the Barn at Lucerne opened post-ordinance and last friday expanded by adding a sports bar. The owner embraced the idea of smoke-free air and patrons come from all over to hear live music in a smoke-free atmosphere. Harry’s West was located at the same intersection. Charlotte’s Rib and Fortel’s were smoke free before the CAO and remain at the same intersection today. Lone Wolf Coffee Company just opened in Ballwin in late 2008 also near the Barn at Lucerne. Senor Pique, a Mexican restaurant that began in Manchester, has recently moved to Ballwin in the vacated O’Charley’s space. Manchester does not have a smoke-free ordinance. The restaurant is very busy and will be so tonight for Cinco de Mayo. Candicci’s just received the green light (April ’09) to operate in Ballwin. Applebee’s has retained their Ballwin location but closed its restaurants in Wildwood and Chesterfield.Finally, Ballwin’s CAO has been in full effect for over three years and their police have written NO ordinance violations. This is the REAL story about Ballwin. It’s a shame that opponents to Clean Air can’t see through the smoke.
The above commenter knows that other factors, such as competiton from Chesterfield and Citicorp’s move, has impacted Ballwin’s businesses. Taken together with real sales data from the Missouri Dept of Revenue (above) shows that the City Ballwin may be a good case study afterall. If your receipts are declining they will likely continue to decline regardless of a smoke-free law. Just wanted to clear the air.