Proposed McDonald’s To Be Most Suburban Among Fast Food on Grand
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Unfortunately the seven blocks or so along South Grand between Potomac St and Alberta St are littered with fast food establishments, many with drive-thru service. North of this area is quite nice with urban storefronts. South of the area you get a nice urban feeling again with storefronts and homes facing Grand. It is the one section, centered between Gravois & Chippewa, that has been ravaged over the years by inappropriate development.
I decided to take a closer look at the existing drive-thru establishments to see how they compared to the proposed McDonald’s (view site plan). The numbers were startling.
First, only the 1996 White Castle and the proposed McDonald’s have any sort of auto drive separating the public sidewalk from the building. The Taco Bell, KFC, Burger King, Arby’s and existing McDonald’s all have no autos between the sidewalk and building. This places the building closer to the building line and is therefore more accommodating to pedestrians. The proposed McDonald’s will follow the newer White Castle by setting back the building and separating it from the sidewalk with an auto drive, making it less accommodating to pedestrians.
Here are some quick observations:
The Taco Bell has the smallest site. The proposed McDonald’s site is 223% larger than the Taco Bell site! The Taco Bell and KFC sites combined are the same size as the current McDonald’s site. The proposed McDonald’s site is 38% larger than the current McDonald’s site. The site of the proposed McDonald’s is 64% larger than the next biggest site, White Castle. The proposed McDonald’s will have 62% more parking spaces than the current location (29 vs. 47).
The mixed-use project just South of the Grand View Arcade includes a Wing Stop, a Subway a Papa John’s Pizza and a Head Start program. This project includes, for all four business, a total of 42 parking spaces. This is five less than the proposed McDonald’s. Keep in mind the McDonald’s owner is saying this move is necessary to increase his drive-thru business.
The existing McDonald’s location, built in 1974, is the oldest of all the locations. One could argue it is due for replacement but I say it was the one that started the trend of suburban fast food in the area. However, the White Castle that was razed in 1996 may have pre-dated the 1974 McDonald’s.
The proposed McDonald’s is less urban than the current location in that it will be set back from the public sidewalk and will have a lower building to land ratio (10.7% vs. 7.1%). Truly urban development would occupy a minimum of 30-40% of the parcel with buildings.
All signs indicate the proposed McDonald’s is not only out of scale with the idea of a pedestrian friendly neighborhood but also relative to other fast-food drive-thru establishments in the immediate vicinity. Nobody involved has their act together. The city’s zoning is ancient with no guidelines to make drive-thrus more urban. The elected officials, alderwoman and mayor, seem glad to help McDonald’s more than help the area residents work toward a good compromise. The developer, Pyramid, seems convinced they are doing the city a good service. McDonald’s will generally push the standard formula unless they are forced to do something better which brings us back to zoning.
Here is what I’d like to see happen:
An immediate moratorium on new projects on Grand between Potomac & Alberta with the exception of the SSNB & Melba/Grandview Arcade. A community planning workshop to envision the potential of the area. Property owners, neighbors, aldermen, and the city’s planning staff should be involved in the process. Ald. Florida & Ald. Schmid co-sponsor a bill enacting a special zoning overlay for the area. Zoning does not prohibit drive-thru restaurants but it does establish guidelines which mitigates the negative aspects associated with these building types. Drive-thru guidelines might follow this example from Toronto. Moratorium is lifted with everyone now on the same playing field. Developers know if they invest in the area in an urban fashion that others will also be held to similar standards.
Will this happen? Probably not. This would require some leadership and frankly I don’t think Ald. Florida has either the will or ability to do it.
– Steve